London 2012 Logo? (28/10/11)

The London 2012

Recently, there has been much controversy surrounding the new London 2012 Olympics logo. I've spent some time browsing the internet in search of articles and creative reviews sites discussing the design of the latest 2012 logo. The article which caught my attention was the London Metro; the article was titled "The Blogosphere is Angry!" and also included the subheading "The internet has seen the 2012 logo and frankly, they don't like it". 
The Article consisted of a short list of quotes from different social networks and blog sites. Each one expressed what they thought about the logo and, not to my surprise, those who genuinely liked the logo were a minority. "The London 2012 Logo looks like bad stone age art" - DFL; Twitter. From this quote, I can tell that some may think of the logo as old fashioned because of the eighties style edged shapes and the use of vibrant colours. 

  

Here's an image of what the present logo looks like. In my opinion, the logo didn't come across as anything special or particularly interesting. Surprisingly, I am quite disappointed with the design this year as I am usually quite impressed with the Olympic campaign designs. In comparison with the earlier Olympics logos, this one looks too complex, busy and almost old fashioned. Once I looked closer at the logo, it reminded me of something from the early nineties which isn't exactly a good look for a modern event. Although I may have these opinions and many people may feel the same way as I do about the logo, I'm almost certain that after a few years or less, people will start to warm up to the design. Art that usually causes some sort of uproar eventually develops a supporting fan base because it go so much attention. 
Here is a series of different versions of the 2012 logos. For one some reason, the logo comes in a variety of colours.